The three major marketing channels for small law firms are referrals, search engine optimization, and pay-per-click ads. Each has advantages and disadvantages, which we will cover in this article. Which channel is right for you to invest more or less time and money...
For most small law firms, finding a digital marketing agency which will deliver results is a guessing game. You talk to a salesperson, maybe call a few of the references provided, and then take a chance. 4-6 months later you frequently have to move on because the...
With a referral-partner outreach effort and a set of customized client-communications tools developed by James Publishing, he is building lasting relationships with nearby professionals and past clients, and improving his communication with prospects and new clients....
A lawyer’s step-by-step guide to obtaining more referrals from local professionals — both attorneys and non-attorneys. Referred prospects are high-quality leads. When they come from attorneys or other professionals, the prospects usually have already been vetted...
Examples and tactics for increasing referrals from allied professionals, local attorneys, and past clients, along with tools for converting more prospects I. For prospective clientsA. Book slide-inB. FAQ barC. Landing pagesD. Niche bookletsE. Nurturing seriesF....
